nd research, it can be done for free. How is this possible?
Internet marketing services implements systems which affect the two major elements of website marketing which are google
ranking and unique visitors, i.e; traffic.
The most important is google rankings and are for the keywords selected for a website therefore, the keywords selected
must be exactly related to the content within the website. A good practice is to choose a minimum of 3 keywords up to an
average of 9 each. The keywords can be a single word or what is called a long tailed keyword, meaning a string of words
commonly used in search engines to search for the website. Research is necessary to choose keywords that are ‘reachable’
but yet have enough monthly traffic that the positions within the top 10 bring the site unique visitors. Unique visitors
are visitors who are definitely interested in the content of the site and not someone just surfing the internet for
something to do.
It is a good practice to research the monthly traffic for keywords before even choosing a name for a website because if
you choose a name with the keyword as part of the name, you have already made progress towards your goal of being top
for that keyword. Secondly, your keyword should appear in your meta tag title, description and keyword list for your
website. Researching the monthly traffic for a keyword has never been easier. Wordtracker and google itself both supply
a quality service for webmasters. Wordtracker has a trial service to do so and google is, of course, free.
The meta tags are tags used by search engines to display information about your website. The meta tags are not
necessarily viewable by visitors on your Website unless the visitor right clicks on your site and views the ‘view
source’. Since search engines use this information to display and give visitors a very brief summary of your site, it is
therefore necessary to ensure that they are very descriptive of exactly what is contained on your website. When working
with meta tags, the words within the title, description and keywords are considered keywords and various variations so
when at all possible, do not use un-necessary words such as the, is, at, here, where, etc., as the search engines will
consider them keywords. This is due to search engines using long tailed keywords also in their rankings. Many webmasters
do not understand this as it is not information published somewhere for a webmaster to follow as a guideline to creating
internet marketing services
quality meta tags.
Generally, search engines prefer long tailed keywords as 3 words maximum. You may find a keyword in your research that
consists of 4, 5, or even 6 words long. These words are all right within the context of your website but not a good
strategy to choose them as one of your beginning optimization goals. Quality meta tags are part of the necessary
internet marketing services search engine optimization strategies.
The other part of internet marketing services search engine optimization is called density which consists of how many
times a keyword appears in your content, meta tags, alt tags and anchor tags compared to how many total words are on the
page. Each page of your website should have it’s own optimization for internet marketing services and it’s own keywords,
meta tags, etc. There are a few websites on the internet which will give you the density for a keyword on your site.
Just search within the google toolbar for keyword density and find a free service which supplies this. Density is
computed by a percentage which would be, 1 keyword per every 100 words is 1% density, etc. If you had a density of
4.46%, then, over 4 words per 100 are keywords and if you have 5 keywords per 100 total words, then the density would be
higher than 4.46%.
Keywords within your content of your site should be bolded and/or underlined to show the search engines that this word
is important to the site. All words bolded or, sometimes webmasters use the html word strong instead, are considered by
search engines to be keywords so when you bold the ‘click here’, you need to realize that this has now became a
potential keyword.
Your description meta tag for your website should encompass your keywords. If you have selected about 9 keywords, you
can many times, turn this into a logical statement for your site. The first keyword in your title should be your most
important for your website. This same keyword should be the first keyword in your description and in your content of
your site. By doing this, you are telling search engines that this keyword is your most important keyword for your
internet marketing services strategies.
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The meta keyword tag is used less often now because according to popular belief, google doesn’t give any credence to
this meta tag. However, wouldn’t it be nice to have a top ranking on yahoo or MSN? They use this meta tag and therefore
it is still a good practice to implement this into your website. There are also many, many other search engines on the
internet, and most of them still use the meta keyword tag.
Within your internet marketing services strategies, not only do you need to study your density for a specific keyword,
but you should also be concerned about the placement of the keyword. A good practice but not necessarily a rule, is to
place a keyword in each paragraph of your site and if the paragraph is longer than 3 sentences, then place the keyword
twice in that paragraph.
To ensure you are in a position to reach top on google, it is a good principle to study your competitors for this
keyword. Go to the google search bar and enter in the keyword you are optimizing your site for. The first couple of
sites on google are usually sites which have paid to be shown to you and they are irrelevant in your research. Generally
there is a line between those and the ‘natural’ high ranking keyword websites. The first website under this line is your
competitor.
Study your competitors website. First view their meta tags. Are you going to be as good or better with your meta title,
meta description and meta keywords? If not, what changes do you need to make to compete with them. Do not copy them or
google will definitely catch you and your site could become banned with google. Employ solid business practices without
copying anyone else on the internet. Quality internet marketing services practices ensures your site doesn’t become
search engine banned nor get in trouble somehow.
Next study your competitors density for the keyword. In this case, it is generally good to view the top 3 websites as
the density for the whole website might not be from only the index/home page. You may need to view the inner page of the
website to obtain a total story about a website.
You also need to ensure you have some anchor tags on your page. Anchor tags are clickable links on the website. The
content that is showing on the page that can be clicked on is considered the anchor tag. These are just about as
important to your keyword ranking as your meta title on the page. These are called hyper links as when a visitor hovers
over them, they can click on them and either go to another page on your website or even someone else’s website. The
anchor text can read whatever you want it to read so try to blend in your main keyword within the content that becomes
the clickable link. Again, do not use words such as the, as, is, it, at, here, where, etc. These will be considered as
keywords by search engines. In order to make these keywords more important, it is good to create a page with the keyword
as the name of the page so not only is the anchor text clickable, but the page name is also the same.
Anchor tags to other websites should be used sparingly due to the impact on your site. The first rule, of course, is
that the other site should have the same content or be so closely related to your content that your keyword appears on
that website or preferably within their clickable links as anchor tags. Also, it is very important to link your site to
websites which have a google ranking of 4/10 or better as a lower ranking website, can, affect the overall ranking you
receive from google for your website.
Alt tags are tags used for images. Years ago when the internet was somewhat young, alt tags for images were used to show
the name of an image when it was assumed that the browser of other computers may not show the image. Nowadays with most
computers having updated browsers and systems, this would rarely happen so search engines have now seen this as a way
for webmasters to input their keywords instead within the alt tag since they have been doing this anyway for a long
time. This does not add alot of importance to your keyword but every little bit helps. If you view optimization as if
you are going to school and you are receiving quarterly grades, then your final grade will be your overall ranking for
your keyword.
Do you think that once this is done you now are within the top 10 on google for your keyword? No. Now, you need to show
google that your site is important by links to your site and by traffic to your site. There are various systems to use
to accomplish this and most of them can be for free if you are willing to put some time into doing them.
Using your meta tags as your foundation for your internet marketing services plans, list your site on search engines.
There are many free services on the internet to help you with this.
The next thing you should do, is set up a link trading system so that other webmasters will come to you to trade links.
Do not make this your exclusive way to market your site as you will be considered as having a link farm and google
frowns on these but using this regularly along with other systems, helps your site grow and you will receive visitors
over time from doing this plus these are long term links where your link to your website stays on the other site until
that site might be removed from the internet. The reason you want a system is to keep the information organized and the
linking an easy thing to do but not time consuming.
Next, you should then seek to list your site on link directories. Many of these are free and again these are long term
links where your link will stay on their site for most directories. You can use all the free systems and benefit greatly
by doing so.
Some of them will charge for a featured listing or even to list on the site but it is not necessary to do this if you
have a small or non-existant budget. If you have a budget at all, there are a couple of softwares that are worth buying
which help automate a part of your listings to save time. One such software that we use contains 3700 directories. We
have found that using this system, we can submit to 2500 directories in about 6 weeks if we work every waking moment on
them. This helps greatly.
You now should be ready for the next step which is writing and submitting articles. The goal of writing an article is to
have other webmasters publish your article on their website which could consist of a blog, or other high traffic sites.
Therefore, the article you write should have content related to the content of your site however, the rule is that you
cannot use this as a sales tool or your article will be rejected. There are many article directories on the internet for
you to research so you can get some ideas on what to write and how to create an article. A good rule of thumb is to
create an article of at least 500 words as some directories have limits.
There are variables between various article directories. All articles should have your main keyword in them as well as
within the title. Within the article itself, it is a good practice to include the keyword as many times as once per
paragraph and the paragraphs should average about 3 sentences in length. Some directories allow one or two hyper links
within the article so you should use your keyword as your anchor text for these. Again, within the resource box and/or
author box, use your keyword as a hyper link to your website.
Make a summary of your information for your article separate from the article but summarizes your article. Generally 3
sentences are acceptable and be sure to again include your main keyword although most sites do not allow the summaries
to include hyper links.
Your resource box gives you the opportunity to add more information about your site, i.e; free giveaways, benefit of
purchasing from your site, reasons for the reader to come to your site and any type of internet marketing services
‘hook’ you can think of that will work for you. Articles should be submitted once a week but if you can do more, of
course, you will also receive more unique visitors. Once the article is read, the visitors interested will ‘click
through’ to your site to view products or see more information.
The step that should take you over the final hurdle is creating a press release. This is probably the hardest job for
you as now you cannot sell anything but find something newsworthy about you or your Website to announce to the world.
There are many rules to writing press releases and these are mostly available at the places you will submit it to. Once
you have created your press release, you can then submit it to the free submission services you can find on the
internet. This takes some time to find as there are many services but alot of them aren’t free. The time spent is worth
it due to the amount of unique visitors you will receive and the backlinks you will receive. Press releases impact a
website within 2-3 days of submissions and are a must for any website as part of their internet marketing services
arsenal.
Basically following the above instructions will put you on top of search engines over time. You will need to continue to
implement more backlinks for your site as your competitor may have more than you, which you can discover by visiting the
linkpopularity website, and so you should continue to add your site to as many sites as you can on the internet. If you
have spare time now, you could now implement a system called Web 2.0 as part of your internet marketing services plans,
which will then snowball the amount of visitors you receive but more complicated to use than the included systems
herein. Hope to see you at the top.on of Internet Marketing Services
Internet Marketing is an extensive term which refers to a wide range of diverse techniques generally aiming to develop a
visible and effective online presence for your business and not only helps you broadcast your products or services to
potential customers but also convert your website visits into sales revenue helping you to manage your business-customer
relationship.
Let us now look at some of the commonly offered services by Internet marketing agencies over the Internet as below:-
1. Search engine optimization (SEO) & Search engine marketing (SEM)
SEO is the process of designing & using the content in such a way that that the websites will rank higher on the search
engine results pages. SEO also gives not of stress and importance to link-building. Links that direct to a particular
website are extremely important, as various search engines use them to distinguish the relativity and quality of the
website. SEO means the more you link your website with other websites, the more relevant and visible that website
becomes in the search engines top pages.
2. Social media marketing. (SMM)
Social networking websites as marketing and advertising tools have flooded over the last few years due to social
networking websites Like Facebook, Orkut & Twitter now list among the top visited websites. This Social Media concept
involves creating profiles on these S.M.M websites and aggressively connecting with the other users on the websites
which nowadays is great idea nowadays to share things with other users.
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3. Video marketing
Today, Video Marketing services form the outer shell of the Internet Marketing services which involves uploading of
videos which promote your business online. Looking at to the increasing number of people seeking the Internet to stay in
touch with latest happenings, websites like YouTube and MySpace have become flooded with visitors.
4. Internet Based Banner Advertising
Banner advertising these days is the most popular form of advertising on the Internet’s World Wide Web. When the page
loads, people visiting that site see a banner and link are displayed on a high traffic web site. This banner commonly
advertises a product, service, or just another web site.
5. PPC Advertising
Through PPC Advertising one can keep track on each and every bid and also on the ROI. Benefits offered by PPC
advertising are Keyword Rich Advertisements target relevant traffic, control the ad budgets as frequently as you wish,
Keep track of site visitors and advertising expenditure.
6. Email Marketing Services
Email Marketing remains one of the most effective ways to advertise on the Internet. Whether you’re looking to send an
email Newsletter a high-impact email promotion, an email event invitation, an online survey, or build your email list
then you are at the right place
Thus while most of the Internet Marketing agencies specialize in one or more aspects of Internet Marketing, the
contradictory terminology use by different companies can sometimes make it complicated to differentiate between them.
One company might describe itself as a search engine submission specialist, while another might call itself a web
positioning firm. In fact, both companies essentially perform the sameInternet Marketing Services as discussed above.